Theme: Furniture Products
Region of promotion: Ukraine
Goal: Reaching a positive ROI for 10 months with a total budget of UAH 20,000
Additional information: Insufficient amount of funds for promotion on the optimal scheme of work with access to good performance for 6 months
Provided services: Search Engine Optimization (SEO)
Total budget: 800$ for 10 months
The main task of the project is to ensure a sufficient amount of sales to return investments and reach a profitable level. For this it was necessary to perform a number of works:
Also monthly work on monitoring and control of the state:
The main characteristics of the result for 10 months of work:
0-120 – Daily Visitors with Organic Search
11 848 – Totally visited site visitor
42.56% – Online Store ROI
5403$ – Store turnover
ROI by search engine optimization channel:
Gross profit: 5403 * 0.20 = 1080$.
ROI = (1080–758) / 758 * 100 = 42.56%.