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Online Furniture Store

mebel-online.com.ua Kyiv, Ukraine

Project Description
Theme: Furniture Products
Region of promotion: Ukraine
Goal: Reaching a positive ROI for 10 months with a total budget of UAH 20,000
Additional information: Insufficient amount of funds for promotion on the optimal scheme of work with access to good performance for 6 months
Provided services: Search Engine Optimization (SEO)
Total budget: 800$ for 10 months

The main task of the project is to ensure a sufficient amount of sales to return investments and reach a profitable level. For this it was necessary to perform a number of works:

  • full SEO audit;
  • correction of errors according to the audit;
  • semantic core development;
  • optimization of categories and subcategories pages;
  • publication of articles on third-party resources;
  • increase in external reference weight;
  • increase the credibility of the site.

Also monthly work on monitoring and control of the state:

  • data analysis of Yandex and Google webmasters (Search Console);
  • Analytics data analysis
  • evaluation of the status of indexing pages;
  • analysis of scanning dynamics by search robots;
  • security monitoring;
  • control of duplicate and non-indexed content items;
  • analysis and elimination of errors of search robots when scanning a site.

The main characteristics of the result for 10 months of work:
0-120 – Daily Visitors with Organic Search
11 848 – Totally visited site visitor
42.56% – Online Store ROI
5403$ – Store turnover

ROI results
ROI by search engine optimization channel:
Margin: 20%
Gross profit: 5403 * 0.20 = 1080$.
ROI = (1080–758) / 758 * 100 = 42.56%.